New research from the Arab Advisors Group reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 Saudi Arabia’s time.
Peak average advertising rate, of 32 analyzed FTA satellite TV channels in the Arab World, reached US$ 2,865 for a 30-second TV commercial. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.
Arab Advisors research and analysis revealed that General channels have the highest average advertising rates amongst FTA satellite TV channels in the Arab World. The peak average advertising rates of these channels reaches US$ 5,142 between 21:00 – 22:00 KSA.
The 60-page report, which has 49 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 32 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels
“In 2015, General FTA channels had the highest average advertising rates among the analyzed channels categories standing at US$ 2,676 while Music FTA channels had the lowest average advertising rates” Ms. Hiba Rabadi, Arab Advisors Senior Research Analyst commented. “Of the 32 analyzed FTA satellite TV channels, MBC Group’s Arabic language general channel, MBC 4, had the highest average advertising rate during the studied period.” Ms. Rabadi added.