Zee Entertainment Middle East has announced the launch of its popular Arabic channels, Zee Alwan and Zee Aflam, on TCL Smart TVs in the United Arab Emirates, Saudi Arabia, and Morocco. Through this strategic partnership, viewers can now access a wide array of premium Bollywood movies and Indian drama series, fully dubbed and subtitled in Arabic on TCL’s FAST (Free Ad-Supported Streaming TV) platform.
Zee Alwan continues to deliver engaging, family-friendly entertainment with top-rated Indian drama series adapted for Arabic audiences. Meanwhile, Zee Aflam is the go-to destination for the latest Bollywood movie premieres featuring stars like Shah Rukh Khan, Salman Khan, Shahid Kapoor, and Alia Bhatt, spanning genres from romance and comedy to thriller and action.
Adil Memon, Acting Territory Head, Zee Entertainment Middle East, commented: “Our presence on TCL reflects our ongoing commitment to innovate around content delivery. It’s about more than availability; it’s about enabling discovery, enhancing engagement, and adapting to the changing ways viewers connect with entertainment”
Rebecca Wan, Head of Business Development at TCL, expressed enthusiasm about the partnership: “We are thrilled to partner with Zee Entertainment to bring Zee Alwan and Zee Aflam to our FAST platform in the MENA region. At TCL, we are committed to delivering diverse and premium entertainment experiences to our users. This collaboration aligns perfectly with our mission to provide diverse content that resonates with our audience. By integrating Zee’s rich catalogue of Bollywood movies and Indian dramas, we are enhancing our content offering and making TCL Smart TVs the ultimate entertainment hub for families across the region.”
As the world’s second-largest television brand, TCL continues to strengthen its presence in the global market. This partnership is a testament to TCL’s ongoing commitment to enhancing user experiences by providing culturally relevant and high-quality content to its expanding global audience.