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25 Mar 2025 15:52

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Zee Entertainment’s Punit Goenka outlines the company’s strategic pillars for future growth

In an exclusive interview with Zee Business, Punit Goenka, CEO of Zee Entertainment, addressed key questions surrounding the company’s performance, leadership changes, and the much-discussed merger with Sony.

Mr. Goenka clarified that while the merger with Sony did not materialize, he remains open to future proposals that align with the interests of shareholders, employees, and the company. Any proposal, whether from Sony or other potential partners, will receive careful consideration. Our dispute with Sony has been amicably resolved with both parties withdrawing all claims.

He emphasized that despite stepping down as Managing Director, his role and approach to leading the company remain unchanged, allowing him to focus more on business growth without the added burden of board responsibilities.

Mr. Goenka highlighted Zee Entertainment’s impressive profit growth over the past year, attributing it to cost optimization, content monetization, and operational efficiency. He outlined the company’s strategic pillars for future growth, including high-quality content creation, effective monetization strategies, and maintaining financial discipline. We’re actively pursuing growth opportunities across multiple fronts, with a particular focus on creating interesting content that amplifies with our diverse audience base.

Speaking about the plans for the digital and OTT sector, he opens up about making different shows and content for OTT audience considering the audience being different from linear TV. The OTT sector will further grow in the future. TV penetration is still very high in this country and both digital and television will thrive together, he says.

Watch the interview here:

Goenka also addressed the growing competition in the media industry, asserting that Zee is well-positioned to compete effectively through its strong content offerings and customer-centric approach, while reaffirming his passion for storytelling and commitment to the company’s success.

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