While most markets examined in this analysis have registered big improvement in Buzz for the Olympics, Saudi Arabia has been an outlier with Buzz staying largely flat, perhaps due to lack of medals so far.
In a new YouGov survey, consumers from 17 international markets were asked about how a company’s use of AI in their products or services would affect their decision to buy from them. On average, 21% of consumers say they are more likely to buy, 41% said it wouldn’t make a difference, and another 21% said they would be less likely to buy.
In the Asia-Pacific region and the UAE, opinions vary widely. India stands out with 52% of consumers more likely to buy from a company that uses AI, the highest among all markets. UAE and Hong Kong follow, with 48% and 44% respectively more likely to buy. Indonesia has 35% while Australia has 25% of consumers with the same sentiment.
In Europe and America many consumers are cautious about AI. Britons and Swedish consumers are less likely to buy from companies using AI (32% respectively). Germany and Canada see 25% while France and Denmark have 24% less likely to buy from an AI-integrated company. In Italy and Poland, 18% and 19% are less likely, respectively.
In North America, opinions again lean towards skepticism. In Canada, 25% are less likely to buy from an AI-integrated company. The US shows the lowest interest, with 36% less likely to buy. This indicates a strong reluctance towards AI in these markets.
