The National Basketball Association (NBA) and ADQ, an active sovereign investor driving growth and prosperity for Abu Dhabi, will host a series of interactive fan activities as part of BRED Abu Dhabi from Wednesday, April 23 to Sunday, April 27, 2025, headlined by appearances from NBA Legend Joakim Noah.
The series of activities will feature the second NBA 3X Abu Dhabi presented by ADQ, a 3-on-3 basketball tournament featuring 24 men’s and 12 women’s teams in the 18+ division, as well as an open division for players under the age of 18. Participants will receive NBA 3X jerseys, while all winners and runners-up will receive trophies and other prizes. Registration for NBA 3X Abu Dhabi is now open by visiting nbaevents.nba.com/3xabudhabi. All registered players receive free entry to the event area in BRED Abu Dhabi. Fans interested in attending can purchase tickets to BRED here.
The five-day event will also feature a range of interactive basketball and entertainment activities for all fans in attendance, including shooting competitions and skills challenges, a live DJ and performances by a dunk squad. Noah, a two-time NBA All-Star and the 2014 NBA Defensive Player of the Year, will also attend and participate in meet-and-greets with fans.
The activities are part of the multiyear collaboration between the NBA and ADQ to engage fans and youth basketball players in Abu Dhabi. The agreement makes ADQ the Presenting Partner of The NBA Abu Dhabi Games, which last year featured the Boston Celtics and Denver Nuggets playing two preseason games at Etihad Arena on Yas Island. ADQ also hosts and supports a number of the NBA’s grassroots basketball development programs in the United Arab Emirates (UAE).
NBA games have aired in the UAE since the 1987-88 season. Fans can follow the NBA on Instagram and X (@NBAArabic) for the latest updates, news and content in Arabic. NBA fans in the UAE and across the Middle East can shop online at NBAStoreME.com and at the NBA Store at Yas Mall in Abu Dhabi for the widest selection of authentic NBA products ever available in the region.