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14 Nov 2024 15:26

Sports Marketing

Tech Mahindra Global Chess League to Host its Second Edition in London

The Global Chess League, a joint initiative between the International Chess Federation (FIDE) and Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, is set for a highly anticipated second edition in London. Following the success of the first edition, the league aims to unite the world’s top chess players in one of the most historic cities.

The 10-day, one-of-a-kind chess league featuring top players will take place at Friends House, located in the heart of central London, from October 3rd to 12th, 2024. Based on the feedback from fans worldwide, London was selected as the venue for this season to connect with the fast-growing fan base and enthusiasm for chess in the European region.

Arkady Dvorkovich, FIDE President, said, “After a fantastic response to the inaugural season, we are excited to continue our mission of expanding the reach of chess worldwide and drawing in new experiences for chess fans. Tech Mahindra’s commitment to usher in a new era in the modern chess ecosystem is commendable, and we are confident that the second edition of the league will provide the right platform and push needed to further elevate the sport.”

Through this innovative league, FIDE and Tech Mahindra aim to revolutionize the fan experience of chess through a new format and ecosystem, providing an inclusive platform for fans to support their favourite teams and stars, similar to major global sports leagues. The second edition will feature top players from around the world, including reigning world champions and rising stars, competing in a unique team format that emphasizes strategy, collaboration, and high-stakes play.

Mohit Joshi, Chief Executive Officer and Managing Director, Tech Mahindra, said, “Chess and business share key values such as planning, speed, strategy, and risk management. The infusion of technology opens exciting new opportunities, transforming both fields. The Global Chess League’s second edition creates a unique platform for the global growth of Chess.”

Building on the success of its first season, the league aims to further broaden the viewership base through live broadcasts, interactive fan experiences, and community engagement activities like soon to be launched Global Chess League Trophy Tour. In the tournament, the players will compete in a unique joint team format consisting of six players, including two top women chess players and a prodigy player per team. Each team will play a total of 10 matches in a double round-robin format, with the winner of each match being decided in a best-of-six board scoring system.

Peeyush Dubey, Chairperson, Global Chess League Board, said, “We will continue to leverage the Global Chess League’s innovative format and next-gen technologies to captivate and engage fans worldwide. The second edition is seeing unprecedented excitement from our partners and stakeholders. Together with FIDE, our vision for the league is to bring the best from the chess world.”

The second season will see FIDE and Tech Mahindra collaborate to tap into the growing chess fan base, build a larger audience for chess viewing, and engage in exciting fan activities such as the ongoing all-inclusive hackathon. The hackathon engages with participants of all chess skill levels and technical expertise and collates ideas for improving the way chess is experienced, played, and consumed. Participants can propose ideas in various categories, including education, digital innovation, social impact, business, and arts, among others.

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