Indian and South Asian listeners throughout US, UAE, Qatar, and Bahrain have welcomed the launch of the Mirchi app on Apple, Android smartphones in addition to on Android Auto and Apple Automobile play methods.
The Mirchi app brings 12 reside FM stations from 11 cities in India – Mumbai, Delhi, Bengaluru, Kolkata, Chennai, Hyderabad, Kochi, Ahmedabad, Pune, Chandigarh, and Patna. Extra cities will likely be obtainable shortly.
Mirchi, owned by Leisure Community India Restricted (ENIL), is a radio and leisure firm that operates India’s largest personal FM radio model with 73 frequencies throughout 63 cities – Radio Mirchi.
Vineet Jain, Chairman of the company, commented: “The Instances of India group has at all times explored new horizons, pushed boundaries, and innovated to supply one of the best information and leisure content material to its shoppers. We are actually bringing the complete Mirchi expertise to each Indian and South Asian dwelling abroad. With the launch of this app, we additional cement our place as a multi-content, multi-format, and multi-lingual music and leisure model for Indians in every single place.”
The app provides a handy “shortcut” for somebody from these cities dwelling exterior the nation to eat content material of their language.
The stations are “time-shifted” to regulate for variations in time zones. A listener in New York will be capable of hearken to Mirchi Mumbai’s breakfast present at NY breakfast time. Ditto for listeners within the Center East.
The app additionally provides lots of of hours of curated “audio tales” in varied genres.
Moreover, a few of Mirchi’s most interesting content material like RJ Naved’s Murga prank calls, “The Devdutt Patnaik” mythology present, and “The Bhatt Present” hosted by Mahesh and Pooja Bhatt on Bollywood controversies, will likely be obtainable on the app.
Prashant Panday, MD and CEO of ENIL, stated: “We’ve been leaders in FM radio in India for greater than 20 years and now we’re making all our radio stations and much more audio content material obtainable to our listeners exterior the nation. The app provides manufacturers and entrepreneurs throughout geographies the chance to attach with rich NRI audiences within the US, Qatar, Bahrain, and UAE.”