Financial Times Ltd appoints International Media Consultants FZLLC as Commercial Representatives for the Financial Times Newspaper in the Middle East
The Financial Times Ltd has appointed International Media Consultants FZLLC (IMC) as the sole commercial representatives of the Financial Times (FT) Newspaper in the Middle East Region from 1st May 2018.
IMC, who have been the exclusive representative for FT Live Events and FT Specialist titles in the region for the past 16 years, will now also be responsible for all commercial revenue across the FT Newspaper in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and the United Arab Emirates. With a 100% paid circulation of over 920,000 and 2.2 million daily readers (PWC Audited) the FT Newspaper’s circulation is at its highest in its 130 year history.
Luke McGreevy – Director of IMC said – “We are extremely pleased to be appointed as the commercial representatives for the FT Newspaper in the Middle East. With it’s paid circulation and leading editorial content the FT Newspaper offers a rather unique and valuable proposition for advertisers in this region. We currently provide clients targeted advertising campaigns through the FT’s Specialist print and online offerings, the addition of the FT Newspaper means we can now offer a broad range of content solutions allowing deeper engagement with the FT’s affluent and influential readers. This appointment also means we can provide our clients more integrated solutions along with their FT campaigns such as the addition of client tailored events with the FT Live Events team or perhaps vertical advertising across FT Specialist titles through to bespoke research with Longitude, the FT’s research arm.”
With this new appointment Luke McGreevy will be working under the title of Head of Commercial for the FT Newspaper. He will remain the Director of IMC and Head of Commercial for FT Specialist titles and FT Live Events.
In a time when many publishers are facing difficulties, the FT has moved to a digital first newsroom and continued to expand its readership and group portfolio. The FT now has a broad range of print and online offerings including its highly innovative Content Solutions, Special Reports and new Video channels through Alphagrid, to its award winning FT Smart Match advertising which has generated up to 20 times higher click-through-rates than industry averages.
