Harrods is delighted to announce a new publication to add to its print portfolio of twenty-one titles.
Harrods Magazine Arabia launched on the 9th November, at an exclusive evening, hosted at Dubai Opera. Attended by an array of Dubai’s most discerning clientele and influential VIP’s, the much anticipated launch came in response to customers’ requests for news from Harrods throughout the year.
The title covers fashion, beauty, fine jewellery, watches and lifestyle, with all content curated specially for Middle-Eastern readers, and the 116-page title edited by Jan Masters with Deborah Bee as editor-in-chief.
Michael Ward, Managing Director of Harrods said, “We have many customers from The Middle East who visit Harrods on a very regular basis. We created a Harrods magazine app four years ago to give our overseas customers a taste of what’s happening in the store and online, which proved to be a big hit. However, as much as we all love digital, we still adore a proper glossy magazine.”
The new edition will be published locally with print and paper quality matching all the existing titles, with advertising from both the UK and Middle East markets to satisfy the Middle East readers’ spending interests.
Harrods has appointed The MediaVantage, a UAE-based media representation company, as the sole and exclusive media sales agent to represent Harrods in this market for commercial and advertising opportunities.
Jan Masters, Editor of Harrods Magazine Arabia said, “The region’s appetite for high fashion, both the products and the brands, has grown exponentially in the past decade. Our customers welcome the insider knowledge that we enjoy because of the unique relationships we enjoy with the top international fashion houses. Harrods has an unrivalled breadth of luxury products, many of them exclusively available in the store and now online.”
Beth Hodder, Director of Creative Operations said, “The advertisers confirmed their confidence in the Middle Eastern market by their enthusiastic support of our first edition, and next year’s three further editions.”
Manoj Khimji, Managing Director of The MediaVantage added, “We’ve been working with Harrods on their UK media assets for a few years now, and we’ve seen the strength of the brand and its audience firsthand. We’re delighted to be partnering with Harrods on this project and we look forward to working with the publishing team to enhance their commercial offering here in the region.”
