Matthew Whalley, Managing Director and Co-Founder of Ilex Content Strategies, has been named among the region’s most influential communications leaders in PRWeek’s Power Book Middle East 2025. The Power Book Middle East is a definitive guide to the people shaping the future of PR and marketing across MENA.
The recognition underscores Ilex’s commitment to the Middle East market, where the agency has served clients in Bahrain, Egypt, Iraq, Jordan, KSA, Lebanon, Oman, Qatar, and the UAE. For more than a decade, Whalley has worked closely with in-country marketing teams to set strategies for local and global growth while advising C-Level executives on communications that build influence, reputation, and commercial impact.
“I’m honoured to be included in PRWeek’s Power Book Middle East 2025. It is one of the most dynamic, ambitious, and creative regions in the world,” said Matthew Whalley, Managing Director and Co-Founder at Ilex Content Strategies. “This recognition is not just personal but reflects the work of the incredible Ilex team as well as our close connection with the dynamic business culture of the Middle East. We’ve made great friends, developed amazing businesses, and built long-term relationships in markets rich with innovation and ambition.”
Ilex Content Strategies serves B2B businesses and industry bodies spanning AI, cybersecurity, data centre, enterprise IT, SaaS, and telecoms. Its mission is to make delivering marketing and communications at the highest level simple, efficient and truly borderless. Ilex’s Borderless PR model replaces the outdated “hub-and-spoke” approach, enabling clients to achieve consistent global visibility while staying rooted in local market insight.
“Matthew’s recognition is a proud moment for Ilex,” said Lucia Barbato, CEO and Co-Founder at Ilex Content Strategies. “It reflects the trust our clients place in us and the results we deliver. Our growth in the Middle East comes from understanding how B2B technology and digital infrastructure markets really work, locally and globally. We’re proud to support the region’s most ambitious brands as they expand their reach and build lasting local and global presence.”