The Hansgrohe Group announces the appointment of Gregory Crouzeix as Managing Director Middle East, effective 1 October 2025.
Based in Dubai, Crouzeix will lead the regional business unit, focusing on expanding Hansgrohe’s presence across the Middle East. His responsibilities will include overseeing sales operations, strengthening relationships with distributors and strategic partners, and driving initiatives that support the growth of both the hansgrohe and AXOR brands. In this role, he will be part of the regional structure led by Andreas Wolf, Director of Sales CIS, Middle East & Africa.
Crouzeix brings extensive international leadership experience and a deep familiarity with the Hansgrohe Group. From 2009 to 2023, he held key positions within the company including Marketing Manager DIY in France, Managing Director for South-East Asia in Singapore, Head of Sales for Asia Pacific, and Head of Sales for North-East Europe. He subsequently led the French subsidiaries of Nice in the smart home sector and Hüppe, a former Masco company specializing in shower enclosures.
“We are thrilled to welcome Gregory Crouzeix to the Hansgrohe Group,” said Andreas Wolf. “His extensive international leadership experience and familiarity with our company will be invaluable. We are confident that he will be instrumental in driving our business development and strengthening our presence in the Middle East.”
Gregory Crouzeix commented: “I am delighted to return to the Hansgrohe Group and look forward to further developing our business in the Middle East. Together with our partners and customers, I am committed to strengthening the presence of our hansgrohe and AXOR brands in the region and supporting their sustainable growth.”
