Radisson Blu Hotel, Dubai Media City, an iconic hotel situated in the heart of Dubai’s media hub and Park Inn by Radisson, Dubai Motor City, a vibrant and contemporary hotel offering stunning racetrack views have announced the appointment of Aafrin Shaikh as the Cluster Director of Marketing and PR.
With over 15 years of hospitality experience, Aafrin brings a wealth of expertise in strategic marketing, brand positioning, digital campaigns, and public relations. Her career encompasses leadership roles at renowned hospitality brands in India and the United Arab Emirates, including Mövenpick Hotels & Resorts, Marriott Hotels & Resorts, Address Hotels, and most recently, The H Dubai hotel. Throughout her career, she has successfully spearheaded high-impact marketing campaigns, strengthened media relations, and driven revenue growth across digital, social, and traditional platforms.
In her new role, Aafrin will oversee all brand, marketing, and communication strategies for both Radisson Blu Hotel, Dubai Media City, and Park Inn by Radisson, Dubai Motor City. Her focus will be on enhancing brand presence, driving strategic partnerships, building strong community relations, and elevating guest experiences through compelling storytelling and digital engagement strategies.
Commenting on the appointment, Stuart Birkwood, Cluster General Manager of Radisson Blu Hotel, Dubai Media City, and Park Inn by Radisson, Dubai Motor City, said: “We are thrilled to welcome Aafrin to our leadership team. Her exceptional expertise in marketing, coupled with her deep understanding of the evolving hospitality landscape, makes her the ideal choice to lead our marketing and PR efforts. We are confident that her strategic vision and creativity will further position our two hotels as premier destinations in the region”.
“I am thrilled to join Radisson Blu Hotel, Dubai Media City, and Park Inn by Radisson, Dubai Motor City”, Aafrin expressed. “With my experience in brand positioning, digital storytelling, and community engagement, I aim to position our hotels as leading lifestyle destinations where business meets leisure and families can relax and indulge in their time together. I look forward to working alongside the talented teams at both properties to elevate our presence and create meaningful connections with our guests.”
With a passion for hospitality, Aafrin is recognized for her strategic thinking and innovative approach, and is the perfect candidate to join the teams in the two hotels.