The agency continues to expand its research and insights function in MENA, helping clients navigate the region’s dynamic market landscape with data-backed strategies
Assembly, a leading global omnichannel media agency part of the Stagwell (STGW) Global Network, has appointed Bipul Markan as the first Head of Research & Insights for the MENA region. In this inaugural role, Markan will enhance Assembly’s capacity to provide partners with smart, data-driven solutions.
With over 15 years of experience in Research and Insights, Markan has worked across Europe, the Middle East, and Asia servicing some of the biggest brands in the global market, including Google, Coca-Cola, Unilever, IKEA, Orange Telecom, and Akzo Nobel. Markan’s involvement in research-based consultation and extensive expertise in handling and analyzing data will add significant value to Assembly’s strategic expansion in the MENA region.
“I am excited to join the powerhouse that is Assembly,” said Markan. “Now more than ever, it is crucial for agencies to be able to offer timely and relevant information based on data and insights to deliver greater value for brands. I am ready to contribute my expertise to the team and help our clients make accurate decisions that support their growth.”
Markan will sit across Assembly’s strategy team, providing insight and recommendations to clients based on new trends and backed by solid analytics.
Faisal Dean, CEO of Assembly MENA, added, “Bipul brings us a wealth of research & insights experience from top companies. We have built out a more robust, MENA centric, product offering in a short space of time and look forward to continue bringing this to our clients to drive more efficient and effective media.”
Markan’s appointment marks another significant milestone for Assembly as it continues to expand and grow in the MENA region following recent business wins.