AlArabia, the leading Saudi-based advertising company, has launched Dubai’s first fully digital and proximity-focused out-of-home (DOOH) advertising network. The groundbreaking platform was unveiled on December 13 at the iconic Museum of the Future during an exclusive event attended by industry leaders, media professionals, and key stakeholders.
The launch highlighted AlArabia’s commitment to enhancing audience engagement through advanced technology, real-time content adaptability, and strategic placements near communities where people live, work, and shop. The network features screens positioned in high-traffic areas and residential neighborhoods, delivering broad visibility and impactful reach.
Mohamed AlKhereiji, CEO of AlArabia Outdoor Advertising Company, stated,“This marks a pivotal moment in our Dubai expansion. With over 42 years of success in Saudi Arabia, we aim to build the Middle East’s largest data-driven digital advertising inventory. Through strategic partnerships and cutting-edge innovation, we’re proud to support Dubai’s innovation goals while driving measurable returns for advertisers.”
AlKhereiji added,“Collaborating with Dubai’s Roads and Transport Authority and other partners, we ’ re excited to foster innovation, create interactive brand connections, and propel growth in the region’s advertising sector.”
The event featured a panel discussion exploring DOOH advertising’s potential to enhance ROI using data driven strategies, synchronized campaigns, and high frequency placements.
Experts emphasized its role in increasing campaign effectiveness and revenue, aligning with Dubai’s focus on innovation.