Initiative MENA was awarded at the MENA Digital Awards 2016, which adds two more recognitions to its bucket of 30 campaign shortlists and wins since the beginning of 2016.
The Gold win was for the agency work with KFC’s ‘Flying Bucket’ campaign (Dubai), earning Initiative the award for the category ‘Best Viral Campaign’.
The Silver honour was given to ‘Huawei-Mate8-Mobile Creative Execution’ case study for the category ‘Best Use of Mobile’.
MENA Digital Awards was established back in 2014 to promote best practices in creativity, effectiveness, innovation and planning and ultimately acknowledge excellence and success across the digital marketing sector, the MDA are now rightly considered as the benchmark ceremony for the top digital marketing talent in the region.