Majid TV, part of Majid Entertain, is taking its famous characters to a global audience for the first time with launch of a website and a free to download app.
Abu Dhabi, XX March, 2016: Arab children across the globe can now access the world of Majid TV whenever they wish, with the launch of its new website and free mobile app.
The website and app will bring TV clips, music, games and issues of the magazine to parents’ pockets at the touch of a button – giving them the power to keep their kids entertained for when and where ever they wish.
Famous characters such as “Majid” and “Kasslan”, and shows like “Rehla”, “Ana Zahra Junior” and “Robotic” will be brought to life across the world, entertaining and informing children from 2-16 years-old, while also promoting classic Arabic language, traditions, culture and family values.
Majid TV was launched in September 2015 due to the increasing popularity of Majid Magazine and Majid comic, which has become a cultural phenomenon deeply embedded across the Arabic-speaking world.
The channel has accumulated an impressive digital footprint through its social media platforms. The launch of the website and app represent the next step in this rapid journey – allowing round the clock access from anywhere in the world.
HE Mohamed Ebraheem Al Mahmood, Chairman and Managing Director of Abu Dhabi Media, said: “This represents a significant step forward for Majid Entertainment, but more importantly we know it’s something that children will enjoy while their parents can be safe in the knowledge that they can trust the fun edutainment content being viewed.
“The launch of Majid TV has been a fantastic success and allows us to reach millions of households in the region. However, the launch of the website and the app, which will also link into our videos on YouTube, means Majid Entertainment will have a global reach, 24 hours a day.
“We expect this to be particularly good news to Arab families living outside the MENA region who find it hard to find trusted sources of content that help entertain their children in Arabic and we will continue to develop all of our digital platforms to do just that.
“Making our content informative has always been one of the key drivers at Majid therefore its fantastic to be launching these tools during such a worthwhile initiative as the year of reading in the UAE.”
The Majid Entertainment website and app will feature sections for video viewing, reading, learning more about the characters and games, while plans are underway to introduce a news section, events calendar and an interactive zone – where users will be able to give their feedback to help shape the future development.
The app is available on android and iOS with another exciting future development being a “save for later viewing” feature that will allow streaming without a network connection.
Since launching just over 6 months ago Majid Entertainment has amassed 1.5m followers with high engagement rates on Facebook, had 300m impressions created on Twitter during Q4 of 2015 (with a top 10 trending hashtag for ten days), has over 40,000 followers on Instagram while more than 7 million minutes of video have been watched on YouTube.
The Majid app can be downloaded for free from the App Store and Play Store and the website is available at http://majid.ae/