specsaddict.com, home to over 5,000 designer and homegrown eyewear pieces, have officially launched in Dubai.
With market-first technology and a mission to revolutionise the designer eyewear space, specsaddict will act as a crusader for the consumer, by abolishing the current pricing monopoly that has customers paying over a 100% mark up to most retail stores. With their model of ‘less is more’, the innovative eyewear brand will rebalance and recalibrate how the industry works in the region.
Specsaddict founder D J Sengupta, said: ‘’We are rationalising the margin that is made on sunglasses and eye wear. Both are essential items worn by the majority of the population, yet they are so often overpriced, usually by a staggering amount.”
He added: “Our pricing structure allows customers the opportunity to purchase genuine, latest collection eyewear pieces from both designer and in-house brands, at affordable prices. This is more than just a business venture, it’s a mission, to fill a huge gap in an extensive market. Eyewear is fashion, and should be affordable enough to allow customers to own a wide selection of eyewear, as they would shoes and handbags. High prices don’t always allow this flexibility, which is why we have aligned our vision to democratise the purchasing of designer eyewear brands to allow mass consumption.’’
The Dubai based web platform has a plethora of pave-the-way initiatives looking to change the way UAE residents access their favoured eyewear brands, whilst leaving competing brands behind.
Adding to their aggressive pricing strategy, customer convenience is paramount for specsaddict’s positioning and the fast paced market within which we reside. Portable eye testing allows the company to visit consumers at their homes, providing the region’s first ‘at-home testing technology’ from MIT. Adding to the convenience list, is 24-hour delivery, as well as a ‘7 pairs for 7 days trial run’ which asks for no commitment or upfront payment plus a 90 day, no questions asked, money back guarantee.
A wide range of both spectacles and sunglasses are available to view and order online at www.specsaddict.com.
