Empowering Your Organization Through Social Media
Dubai-based digital engagement agency, SocialEyez, in partnership with Hootsuite, the world’s most widely used social relationship platform, have announced a joint event on the 8th of June. The event will focus on the role of social media in marketing and how to empower organizations to develop strong social media strategies.
It is no surprise that social media is a core focus within marketing departments across organizations. Digital advertising budgets as well as social media spend are on the rise. The MENA region continues to witness some of the highest social media adoption and smartphone penetration rates in the world; the infrastructure is there for social media usage to continue to explode.
“The time is now to start moving beyond the typical uses of social media for marketing and start really thinking about enterprise-wide social media adoption. The possibilities are endless and we have real tangible proof of organizations that have gained competitive advantage by adopting social media across departments such as business development, HR and product development,” said Fadl Al Tarzi, CEO of SocialEyez.
The Hootsuite platform has been adopted by over 12 million users, making it the most widely used social relationship platform worldwide. Speakers from Hootsuite will be sharing hands-on experience and insights on key topics around “digital transformation,” security, governance and crisis management. “The objective of this event is to share hands-on and practical experience on how to transform your organization into what we refer to as a social-business,” added Kevin O’Brien, VP Partners at HootSuite.