Eros Group, the sole distributor of world-renowned brands such as Samsung, Hitachi, TCL and Linksys, and one of the leading players in consumer electronics, telecom and allied multi-products in the Middle East, has announced its collaboration with QisDesign, a premium lifestyle design brand by the BenQ Group, and will be showcasing the products at the Index show held in Dubai from the 18th of May to the 21st of May 2015 at Dubai World Trade Centre. The Eros Group will now offer QisDesign’s innovative LED luminaires at select outlets in the UAE as part of the tie-up.
On the occasion of the announcement, Deepak Babani, CEO of Eros Group, said, “We are pleased to announce our collaboration with the BenQ Group to distribute QisDesign’s award-winning products in the UAE through our network of stores.”
“QisDesign’s concepts have received more than 30 internationally acclaimed awards, including Germany’s iF, Red-Dot and the Japanese G-Mark, and we take great pride in representing them in the UAE. Adding an exclusive brand such as QisDesign to our portfolio demonstrates our commitment to showcase the best brands in consumer electronics to our loyal customers. It also reflects our endeavor to team up with innovative brands that offer design excellence and quality.”
Niranjan Gidwani, Deputy CEO, Eros Group, was also very positive about the association. “Our discerning clientele will now have access to an exclusive range of sophisticated and innovative luminaires from the QisDesign portfolio. These will include lamps from the Infinito, Compasso and Hatha ranges, which have all received the coveted Red Dot awards,” said Niranjan Gidwani, Deputy CEO, Eros Group.
The QisDesign line will include wall, suspension, table and floor lamps in a variety of materials, shapes and colours. Some of the inspirations for the beautiful luminaires come from seagulls, geometric instruments, crystals, coral reefs, jellyfish and forms such as hatha yoga and flamenco. The acclaimed designs are a spectacular representation of the world around us in colours and shapes that fit seamlessly into the home or work environment.
Manish Bakshi, Managing Director – BenQ ME, expressed BenQ’s enthusiasm about the collaboration with the Eros Group, the largest and most respected consumer electronics distributor and retailer in the UAE. “We are happy to be associated with the Eros Group, which is known for its portfolio of excellent brands and great customer service. We are also very proud of the reputation that QisDesign has earned as one of the leaders in the LED luminaries sector. Our innovative and award-winning products, which are recommended by leading interior designers and design houses across the world, will now be available to customers in the UAE at select Eros Digital Home stores and furniture boutiques.”
