Creative Session Partners Include New York Women in Communications, The Content Council, Weber Shandwick, and Miami Ad School
New York Festivals International Advertising Awards® announces its partnership with New York Women in Communications Inc., The Content Council, Weber Shandwick and Miami Ad School for the 2016 New York Show℠ Creative Panel Sessions.
New York Festivals® and the 2016 partners will present a powerhouse of creative panels that will explore campaigns that—intentionally or not—got people talking about more than the brand. This year, these four dynamic organizations will provide session attendees with insights into the ever evolving world of creative communications. All Creative Panel Sessions will be held on Thursday May 19th at the NYIT Auditorium on Broadway, 1871 Broadway, between 61st & 62nd Street.
2016’s New York Show Creative Panel Sessions:
10:00am-11:00am NEW YORK WOMEN IN COMMUNICATIONS Presents… Content Disruption
Consumers today are in control and they are savvier than ever. To meet their increasingly demanding preferences, marketers have broken through the bonds of traditional advertising, and storytelling is now the thread that runs through everything. So how do brands develop content that breaks through?
This panel will discuss not only what it takes to break through but how brands can, when they get it right, even drive the cultural conversation.
Panelists:
Beth Collins Ellard, Executive Vice President, Media – The Advertising Council, NY
Maya Draisin, Associate Publisher & Head of Marketing – WIRED, NY
More panelists to be announced soon!
Moderated by Georgia Galanoudis, Managing Director – Imprint, NY
11:30am-12:30pm-THE CONTENT COUNCIL Presents… Is Content Marketing the Only Marketing Left?
Create a movement and inspire a tribe of people to believe. That’s when content marketing is at its best. Sure you can use content to educate, but how do you inspire people to action? How can you make a brand stand for something bigger than a product or service?
Join The Content Council, the premier non-profit organization representing content marketers globally, for a lively discussion on using storytelling for a greater purpose.
Panelists:
Jacquie Loch, Vice President Content Solutions – St. Joseph Communications Media Group, Canada
Andy Seibert, Chairman – Managing Partner – Imprint, NY / Chairman – The Content Council, NY
Rachel Jo Silver, Founder – Love Stories TV, NY
Beth Tomkiw, Chief Content Officer – Manifest, Chicago
Moderated by Lori Greene, Founder – LPG Enterprises, NY
1:30pm-2:30pm- WEBER SHANDWICK Presents… Pushing Buttons—and Cultural Boundaries
Advertising has typically reflected a cultural status quo, offering scenarios that represent the friendly and familiar. But what happens when the ‘taboo’ or controversial is presented?
As more brands become socially conscious and inclusionary of non-traditional lifestyles—and recognize those who live them as a growing and often underrepresented demographic—we’re seeing the emergence of a new definition of normal. Whether LGBTQ couples or biracial families to presenting topics which touch a political nerve, more brands and organizations are sparking conversations.
This panel will shine a light on campaigns that intentionally courted conversation by including groups or topics normally excluded from mainstream messaging while purposefully leaning into unchartered territories to elevate the ‘holy trinity’ of paid, owned and earned integrated campaigns. How will advertising be more culturally relevant and react “faster” to cultural shifts in an always-on world evolves?
Panelists:
John Mescall, Global Executive Creative Director – McCann Worldgroup
Gary Osifchin, Vice President, Brand Equity, Global Biscuits – Mondelez International
Josy Paul, Chairman & Chief Creative Officer – BBDO India
Jenna Young, Executive Creative Director – Weber Shandwick, NY
Moderated by Michael Schiferl, Executive Vice President – Weber Shandwick
2:30pm-4:00pm- MIAMI AD SCHOOL Presents… Beyond Your Portfolio: Get people talking about you!
Agencies hire people, not portfolios. This workshop will take a look at some of the things young creatives did that challenged society’s entrenched beliefs and attitudes, and explore what you need to do to get people talking about you!
Panelists:
Raj Ramamurthy, Art Director – Ogilvy and Mather, NY
Jessica Shriftman, Art Director – Wieden + Kennedy, NY
Nick Smatt, Account Planner – BBDO, NY
Facilitated by Pippa Seichrist, Cofounder, Head of Innovation & Development – Miami Ad School
The 2016 New York Show℠ events will be on May 19th and feature four creative panel sessions, a cocktail reception, the awards ceremony, and an after-party. New York Festivals will welcome award winners, jury members and guests from around the globe to this day long series of events honoring the World’s Best Advertising®.
To purchase tickets visit: Here.
