B4U has launched a new company called B4U Media Ventures, which will provide one-stop media related solutions to broadcasters and other new media players in India and the overseas.
B4U Group Companies in India CFO Sandeep Gupta said, “The group has evidenced growth in revenues since Moses had taken over as the head of sales. We believed in the team and it has delivered yet again. I am confident that Moses and his team will be able to identify and address the primary issue of revenue for any broadcaster.”
The company will be headed by CF Moses and will provide sales, marketing, research, distribution and traffic management services.
Currently, Moses heads the sales vertical of B4U Network channels.
B4U Media Ventures CEO Moses added, “I am extremely thrilled with the new opportunity. I am thankful to the management for continuing to place their faith in me and my team & giving me more opportunities and responsibilities to continue with their business. This would not had been possible without the team, especially Amar Dixit, VP North / East and Shrikrishna Prabhu AVP – West. I am looking forward to one of the most exciting and challenging assignments of my career.”
According to the company, while a few broadcasters have shown interest in signing up for specialized services, B4U Media Ventures is also in advanced stages of negotiations with a few niche channels, which are proposing to launch in India.