The most valuable French brands in the world: strong growth in luxury, banking and airlines in the new 2025 ranking
New data from Brand Finance reveals that Dior is now a stronger brand than Coca-Cola and Adidas
Chanel becomes the most valuable French brand in the world, while Hermès, Dior, and L’Oréal record significant increases
Trigano establishes itself as the fastest-growing French brand
Air France establishes itself as a brand to watch in the France 150 ranking of 2025
In 2025, the combined value of the 150 most valuable French brands will reach €522 billion , up 3% from 2024, according to a new report from Brand Finance , the world’s leading brand valuation consultancy. This growth highlights the continued strength of French brands, which are growing faster than global growth (+2.8%) and French growth (+1.1%). This illustrates the competitiveness of French brands, particularly in sectors such as luxury, retail, banking, and engineering. The luxury sector remains a driving force behind this growth, with brands such as Chanel, Louis Vuitton , and Hermès continuing to dominate the rankings.
Chanel overtook Louis Vuitton to become the most valuable French brand , with its value increasing by 40% to €34 billion. Chanel’s Brand Strength Index also edged up slightly, reaching 89.6/100. In France, Chanel notably scored a perfect 10 on “familiarity,” “consideration,” and “customer satisfaction,” demonstrating strong local resonance and customer loyalty.
The highest-ranking woman in the 2025 Brand Finance Brand Guardianship Index is Chanel CEO Leena Nair , who ranks 19th overall and is one of only seven women in the top 100 list. She epitomizes the role of brand guardianship through her human-centered approach and her strong commitment to growing the brand and strengthening its long-term value.
Dior has become the strongest French brand , thanks to a 6-point increase in its Brand Strength Index, reaching 93.5/100. This performance is reflected in a notable increase in its “familiarity” and “reputation,” particularly in the United States where it achieved a perfect score. Its excellent results in Europe and the United States in terms of “consideration” and “recommendation” have propelled Dior to the top of the luxury market, solidifying its place among the 10 most valuable French brands while being the most popular luxury brand online.
Air France has emerged as a brand to watch in this year’s France 150 ranking, thanks to a 34% increase in its brand value, which reached €2.6 billion, and a notable increase of 7.4 points in its Brand Strength Index. According to Brand Finance’s field study, the brand achieved excellent scores in terms of “familiarity” and “consideration” in France, as well as in terms of “recommendation” and “word of mouth,” highlighting its strong brand awareness, its ability to build loyalty, and its commitment to passengers.
Trigano emerged as the fastest-growing French brand in 2025, recording a notable increase of 59% in its value, reaching €598 million. With a solid presence in the European market, Trigano has established itself, as a “builder of freedoms,” as a key player in the outdoor leisure and camping sector.
Bertrand Chovet, Managing Director of Brand Finance France, comments: “French brands continue to demonstrate remarkable resilience and global appeal, whether in the luxury sector or in more diversified areas such as the airline industry or leisure. This dynamic highlights their ability to innovate while preserving values of quality and distinction. In the sixth edition of the Global Soft Power Index , France retains its fourth place worldwide for its “most loved products and brands,” ahead of China, Germany, and the United Kingdom, thus highlighting the enduring appeal of French brands on a global scale.”
Despite a modest growth of 1.1% in French GDP in 2024, several sectors showed good performances, notably the banking sector , represented by BNP Paribas , Crédit Mutuel , recording a rise of 15% in the 2025 ranking. In addition, distribution brands such as Decathlon and Leroy Merlin also performed well, despite the decline of large supermarket chains such as Carrefour or E. Leclerc.
