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16 Nov 2024 08:00

Experiential Marketing

ADC 98th Annual Awards announced

ADC 98th Annual Awards Black Cube for Best of Show went to Final Cut New York and Furlined Santa Monica with Droga5 New York for “The Truth Is Worth It” on behalf of The New York Times. 

The stellar work also received Best of Disciplines honors in both Advertising and Motion/Film Craft, as well as three Gold Cubes in Advertising and a Gold and Bronze in Motion/Film Craft.

Top honors at the ADC 98th Annual Awards, based upon cumulative ADC Cubes and Merits won across all disciplines, are:

Agency of the Year — TBWAHakuhodo Tokyo

Network of the Year — TBWA Worldwide

Boutique Agency of the Year — Akestam Holst Stockholm

Design Studio of the Year — The New York Times Magazine New York

Production Company of the Year — Furlined Santa Monica

Brand of the Year — AIG

ADC 98th Annual Awards Best of Discipline winners are as follows:

Advertising: Furlined Santa Monica with Droga5 New York with “The Truth Is Worth It” for The New York Times

Brand/Communication Design: TBWAHakuhodo Tokyo “Pride Jersey” for AIG

Experiential Design: BBDO Atlanta “Stop Traffick” for Street Grace

Fashion Design: TBWAHakuhodo Tokyo “Pride Jersey” for AIG

Illustration: Nora Krug Brooklyn “Belonging: A German Reckons with History and Home” for Scribner

Integrated: DDB Chicago “Broadway the Rainbow “ for Mars Wrigley Confectionery

Interactive: Akestam Holst Stockholm “Billboards Beyond Borders” for Reporters Beyond Borders

Motion/Film Craft: Final Cut New York with Significant Others New York, Furlined Santa Monica and Droga5 New York for “The Truth Is Worth It” for The New York Times

Packaging Design: TBWAChiatDay New York with Design by Disruption New York “Unboxing the Truth” for Thomson Reuters

Photography: The New York Times Magazine New York “Losing Earth” for The New York Times Magazine

Product Design: TBWAHakuhodo Tokyo “Pride Jersey” for AIG

Publication Design: TBWAChiatDay New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

Spatial Design: Studio Cadena Brooklyn “Masa Cafe & Bakery” for Masa

Typography: TBWAChiatDay New York with Design by Disruption New York and Rebel & Rogue New York “The Fake News Stand” for Columbia Journalism Review

The ADC Designism Award for work that best promotes social good went to McCann New York for “Planet or Plastic” on behalf of National Geographic.  

TBWAHakuhodo Tokyo won the most ADC Gold Cubes from an agency this year with eight, all for “Pride Jersey” on behalf of AIG.  TBWAMedia Arts Lab Los Angeles with OMD Worldwide Los Angeles was next with six Golds, all for Apple “Welcome Home”.  

The number of entries for the ADC 98th Annual Awards increased 11% over last year, received from 48 countries.  There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries.  The complete list of all ADC 98th Annual Awards winners sorted by agency can be downloaded here.

The ADC 98th Annual Awards is made possible in part by the generous support of sponsors, including Shutterstock.  

“Shutterstock is proud to be a longtime sponsor of the ADC Annual Awards and other One Club programming,” said Lou Weiss, CMO, Shutterstock.  “Our shared goal of nurturing and propelling the global creative community forward makes this partnership a natural fit, and we look forward to working with the organization to produce programming that identifies and elevates excellence in creative storytelling.”

Snapchat also served as a sponsor of a pair of ADC 98th Annual Awards submission categories: Interactive-AR/VR and Experiential Design-Digital Experiences.  In addition, new ADC Annual Awards subcategories were created this year for Snapchat single and campaign entries for posts, ads or campaigns utilizing the platform’s individual qualities and strengths.

Other sponsors of Creative Week 2019 include Facebook, Pinterest and Musicbed.

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