Dailyhunt, the leading local language content platform, has made a powerful entry into the MENA region, boasting a remarkable collaboration with over 5,000 content partners catering to the Arab market in both Arabic and English languages.
The platform has established partnerships with renowned news publishers from the region, including Emirates News Agency (WAM), Abu Dhabi Media – Al Ittihad, Zahrat Al Khaleej, Dar Al Khaleej, Gulf Today, RT, Euronews, France24, Absolute Geeks, Augustus Media – Lovin Dubai, The Brew, Brandknew, and 7Enews, among many others. The Dailyhunt MENA App is now available on Android and iOS devices, offering an extensive range of content, including Visual Stories, Videos, Long Reads, and other captivating elements.
Shekhar Iyer, the Director and General Manager of Dailyhunt, expressed enthusiasm about the company’s global expansion strategy, stating, “Dailyhunt’s entry into Dubai marks the first step in our global expansion strategy. Our aim is to address the underserved content needs of the Middle East and North Africa market. Building on our current leadership in long-form content, Dailyhunt is now extending its influence to cater to the quick-read audience with our new offering, Xpresso.”
Recent shifts in user preferences and the increasing popularity of global apps have created a need for a truly world-class content format. Extensive user research conducted by Dailyhunt has revealed a significant change in consumption patterns. The Xpresso format, designed to appeal to the neo-gen with its short and crisp headlines and sharp images, has been introduced to cater to these evolving preferences. Xpresso Stories, a visually rich, full-screen content format, allows users to effortlessly tap or swipe through stories, creating a more engaging experience.
“I am thrilled to announce Xpresso by Dailyhunt, and I am convinced that Dailyhunt MENA will deliver outstanding results to our partners and advertisers,” stated Shekhar Iyer. “The growth of end-user content consumption in the MENA region is truly remarkable, and we are excited to witness the impact Dailyhunt will create. Not only will we help brands drive awareness, acquire users, and generate revenue, but we are also confident in enhancing the overall customer experience and strengthening brand relationships. Together with our dedicated team, I look forward to building the largest local language content discovery platform for the MENA region.”
Dailyhunt MENA aims to revolutionize the media landscape by providing a credible news source and a comprehensive content discovery platform. At Dailyhunt, our mission is to empower users to discover, consume, and engage with content that informs, enriches, and entertains. Leveraging unique AI/ML and deep learning technologies, we enable smart curation of content and track user preferences to deliver real-time, personalized content and notifications.
Xpresso offers a wide variety of news genres presented in appealing formats. The genres include local, hyperlocal, global, sports, auto, food, entertainment, tech & gadgets, lifestyle, and health.
Xpresso – The Future of Digital Journalism
It’s a proprietary creation tool for publishers, partners and ICC with a rich repository of professionally shot images and news templates for the Xpresso format. This empowers news partners to cater to the evolving consumption patterns of the MENA audience.
Dailyhunt’s decision to launch Xpresso within the existing Dailyhunt app offers users the best of both worlds – a comprehensive news app that provides a dynamic and immersive experience. Users have the ability to select their preferred default experience while still having access to the original detailed Dailyhunt experience. This integration has resulted in a significant increase in time spent on the platform, making it a truly immersive and comprehensive news app.
With the launch of Xpresso, Dailyhunt continues to innovate and provide an exceptional content experience, empowering users and enhancing their engagement with news and information. For more information, please download the Dailyhunt MENA App from the Google Play Store or Apple App Store.
