Wins included six gold trophies, including wins for Dove, Skinny, and British Heart Foundation.
PHD has won 12 awards at the Festival of Media Global Awards, including six golds, two silvers, and four bronze trophies. The agency won for brands and clients including Dove, Skinny, HSBC, British Heart Foundation, BRP, and Oatly.
Demonstrating the strength of PHD’s network, wins came from offices all around the world, including Canada, Germany, New Zealand, Spain, and the UK.
PHD’s top winners included ‘Keep the Grey’ for Dove in Canada, a campaign which encouraged women to celebrate their grey hair. It scooped gold awards for Best for Best Local Execution of a Global Brand, and the Brand Bravery Award.
‘Skinny – Phone it in’, a campaign from New Zealand for Skinny mobile, also won two gold awards – one for Best Integrated Campaign’, and another for ‘Best Use of Audio’. This low-budget campaign let Kiwis record Skinny radio ads on their mobile phone, for free.
PHD’s performance maintains its ongoing awards successes. At the 2022 Festival of Media Global Awards, PHD won 20 awards, including the Campaign of the Year, and scored similar successes at the M&M Global Awards and Cannes Lions. PHD is currently the second-most awarded agency network in the world, per the WARC Media 100 rankings.
PHD’s winning campaigns:
Gold
Best Use of Audio – ‘Skinny: Phone It In’ (Spark NZ), PHD New Zealand
Best Integrated Campaign – ‘Skinny: Phone It In’ (Spark NZ), PHD Zealand
Best Local Execution of a Global Brand – ‘Dove – Keep the Grey’ (Unilever), PHD Canada
Brand Bravery Award – ‘Dove – Keep the Grey’ (Unilever), PHD Canada
Collaboration Award – ‘Stopping the UK’s Biggest Heart’ (British Heart Foundation), PHD UK & Global
Best Campaign Led by Cause – ‘Dove – Toxic Influence’ (Unilever), PHD Canada
Silver
Best Use of Social Media – ‘Uncharted Playgrounds’ (BRP), Touché! Canada
Best Use of Audio – ‘Stopping the UK’s Biggest Heart’ (British Heart Foundation), PHD UK & Global
Bronze
Best Use of Sport – ‘Babelsberg: Yes Ve Gan!’ (Oatly), PHD Germany
Best Campaign for a Celebration, Observance or Awareness Day – ‘Rural Pride’ (J&B, Diageo), PHD Spain
Best Use of Data Award – ‘Punch Above the Weight’ (HSBC), Touché! Canada
Best Use of Real-Time Marketing – ‘Punch Above the Weight’ (HSBC), Touché! Canada
