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16 Nov 2024 04:28

Advertising & Marketing

‿ and us Named Middle East & Africa Agency of the Year In The One Show 2023 Global Creative Rankings

Rankings unveiled globally and by country and region for companies, individuals, and work.

Based on point totals for wins in The One Show 2023 announced last week during Creative Week in New York,  ‿ and us Dubai was crowned Middle East & Africa Agency of the Year in The One Show 2023 Global Creative Rankings.

The top 10 agencies in the region are as follows 

The One Show 2023 Middle East & Africa Agency Rankings

1. ‿ and us Dubai

2. Impact BBDO Dubai

3. Impact BBDO Beirut

4. Horizon FCB Dubai

5. Ogilvy Africa Nairobi

6. Saatchi & Saatchi MEA Dubai

7. Ogilvy South Africa Johannesburg (tie)

8. Publicis Middle East Dubai (tie)

9. Ogilvy South Africa Cape Town

10. Havas Middle East Dubai

In addition, Ali Rez, CCO, MENAP, Impact BBDO, was named the region’s top creative in The One Show 2023 Middle East & Africa Creative of the Year Rankings.

Using dropdown menus, the rankings can be viewed by Agency, Independent Agency, Brand-Side Agency, Brand, Non-Profit Client, Brand Parent Company, Production Company, Music & Sound Company, Agency Network, Agency Holding Company, Highest Ranked Work, Country, Region, and Creatives. Rankings can also be viewed globally, and by region and country.

The One Show 2023 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion, SDG and Green Pencil 90 each, Penta Pencil 150, Best of Discipline 90 and Best of Show 135.

If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline is counted towards “of the Year” awards. Points are only awarded to agencies listed as Primary and Secondary on entries. If several agencies are listed under Primary and Secondary, the points are divided among them.

All One Show 2023 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York. A total of 20,166 pieces from 69 countries and regions were entered in The One Show 2023. Agencies, studios, brands, production companies and designers in 54 countries and regions were awarded 210 Gold Pencils, 200 Silver, 238 Bronze, and 1,172 Merits.

Awards shows produced by The One Club for Creativity each have their distinct focus. The One Show judges focus on creativity of ideas and quality of execution, while ADC Annual Awards juries maintain the show’s long-running concentration as the champion for craft, design and innovation.

The One Club for Creativity, producer of The One Show, ADC Annual Awards, ONE Asia Creative Awards, Type Directors Club competition, TDC Ascenders, Young Guns, and more, is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: Education, Inclusion & Diversity, Gender Equality, and Creative Development.

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