Europe saw a decreased rate of growth across all key indices contrasting with increased rates in the Americas
Introduction to WARC’s Global Marketing Index
The WARC Global Marketing Index (GMI) provides a unique monthly indicator of the state of the global marketing industry by tracking the rate of growth or decline across current trading conditions, marketing budgets and staffing levels polled monthly from a panel of 1000+ marketing executives.
Key insights – January 2022
For the second month, the Headline Global Marketing Index (GMI) has seen a decrease from 65.4 to 64.3. All three regions, Europe, Americas, Asia Pacific, remain in growth, however the index value in Europe has seen a contraction from 63.2 in December to 61.7 in January, the lowest index value across regions. The index value in APAC saw a slight increase from 67.1 to 67.6 whilst the index value in the Americas saw an increase from 65.7 to 66.7.
Takeaways – January 2022
Europe sees a decreased rate of growth across all key indices contrasting with increased rates in the Americas.
Staffing levels continue to show increased rates of growth globally.
Global trading conditions maintain growth.
Radio budgets fall into decline for the first time since June 2021.