NYF Announces World-Class Advisory Board
NYF Reduces Categories by 35% and Unveils Strategic New Category Groups/Categories
New York Festivals International Advertising Awards® is now accepting entries for the 2019 competition.
New York Festivals Advertising Awards charges out of the gate with new and improved categories and the unveiling of the NYF Advisory Board, a world-class panel comprised of some of the most prominent global agency leaders from around the world.
“We are thrilled to introduce our distinguished Advisory Board members for the NYF Advertising Awards. Staying relevant and beneficial to the industry is central to our mission and we always strive to improve the ease of navigation for our entrants each year. Our commitment to reflect, evaluate and change led us to seek the guidance of several knowledgeable members of the industry and form our first Advisory Board,” said newly-appointed Executive Director Susan Glass Ruse.
“It’s long been my belief that awards are incredibly important, in that they stimulate and support great work. As a judge at the 2018 New York Festivals, it became obvious to me and many of the jurors that the judging process, the entry criteria, and even the show itself, needed some updating,” said Advisory Board member Matt Eastwood. “We formed an Advisory Board of industry luminaries and gathered honest and actionable feedback. The result is a streamlined award show designed for the industry we work in today.”
The transformation of the competition includes a 35% reduction of categories resulting in a clear and modern roster. The revised and newly created categories reflect the cutting-edge work produced today and represent the full spectrum of creativity in the world of advertising communications.
2019’s new category groups: Positive World Impact, Social Media & Influencer, Artistry & Craft in Advertising, and Collaborations & Partnerships provide the opportunity to honor breakthrough work in step with global trends and innovations.
Based on input from NYF’s Advisory Board, additional new categories include: Digital Transformations, Brave Work/Brave Client, and the New York City Award. New Empowerment categories were created for Women, LGBTQ and Social Justice. Other strategic revisions include the combining and removal of category groups resulting in a more efficient entry process. To view NYF’s complete category list, please visit: HERE.
Entries that come from over 50 countries are judged by 400+ members of NYF’s Executive and Grand Juries who collectively cast their votes to select the World’s Best Advertising. During live judging sessions in New York City, the 2019 Executive Jury, an elite panel of Chief Creative Officers, will choose the winners from the shortlisted entries selected by the Grand Jury.
The deadline to enter the 2019 New York Festivals Advertising Awards is December 15, 2018. For more information and to enter the 2019 competition please visit: HERE.
