Today we’re making significant steps to bring more transparency to ads and Pages on Facebook. Giving people more information about any organization and the ads it’s currently running will mean increased accountability for advertisers, helping to prevent abuse on Facebook.
View Active Ads: You can now see that ads a Page is running across Facebook, Instagram, Messenger and our partner network, and even if those ads aren’t shown to you. Just log into Facebook, visit any Page and select “Info and Ads.” You’ll see ad creative and copy, and you can flag anything suspicious by clicking on ‘Report ad.’
More Page Information: You can also learn more about Pages, even if they don’t advertise. For example, you can see any recent name changes and the date the Pages was created. We’ll be adding more Page information in the coming weeks.
We also wanted to let you know about two other ads updates: first, we will soon begin the launch of our political ads labeling and archive in Brazil, ahead of October’s general election (we launched this in the US in May). Anyone running political ads in Brazil will be able to register next month. And Brazilians will soon see labels for election ads in their country — all of which will be added to our election archive.
Second, we’ve built a separate space within our ad archive for news, which will be ready in the next week. We believe that labeling and archiving ads that contain political content — including those from news publications — is crucial to help prevent election interference. But we understand that reporting on elections or issues of the day is different from advocacy.
The vast majority of ads on Facebook are run by legitimate organizations — whether it’s a small business looking for new customers, an advocacy group raising money for their cause, or a politician running for office. But we’ve seen that bad actors can misuse our products, too. These steps are just the start — we’re always looking for more ways to improve. By shining a bright light on all ads, as well as the Pages that run them, we’ll make it easier to root out abuse – ensuring that advertisers are held truly accountable for the ads they run.