Otsuka Pharmaceutical Co., Ltd. was named the winner of the Dentsu Advertising Grand Award, taking the highest honor in the Japanese advertising industry. The recipients of the 70th Dentsu Advertising Awards were announced by the Dentsu Advertising Awards Screening Committee, an independent body. This is the second consecutive year that Otsuka Pharmaceutical Co., Ltd. has received the Dentsu Advertising Grand Award.
The final selections were made at the General Meeting of the Dentsu Advertising Awards Screening Committee, which convened on Friday, May 26, 2017 at the Imperial Hotel in Tokyo. Winners were selected in the six categories of Newspaper Advertising, Magazine Advertising, Radio Advertising, Television Advertising, Out-of-Home Media Advertising and Digital Media Advertising for the Dentsu Advertising Awards, as well as in the Activation Planning and Innovative Approach categories. Excellence Awards and Outstanding Awards were also selected for all eight categories. Also announced was the recipient of the Special Award.
Outstanding work in advertising in the three regions of Nagoya, Kyushu and Hokkaido was recognized through the Area Advertising Award and Area Advertising Associate Award.
The winners were selected from among advertisements that ran between April 1, 2016 and March 31, 2017. A total of 1422 entries were submitted to the Screening Committee, with 415 of these being considered during the final selection phase.
Regional screenings were conducted in the five areas of Tokyo, Osaka, Nagoya, Kyushu and Hokkaido beginning in April 2017. The works selected during this initial process were then narrowed down at a meeting of the National Final Selection Committee held in Tokyo from May 19 to 25, and these were then presented at the General Meeting of the Dentsu Advertising Awards Screening Committee on May 26, 2017 for determination of the final award winners. A total of 64 prizes were awarded.
The awards will be presented at the 70th Dentsu Advertising Awards Ceremony, to be held on July 3, 2017 at the Pamir International Convention Center in the Grand Prince Hotel New Takanawa, Tokyo.
As this year marks the Dentsu Advertising Awards 70th anniversary, a new logo has been created to commemorate this milestone. Equating advertisers’ business endeavors with “light”, the logo conveys that “light” through a melody of colors. The Dentsu Advertising Awards have “renewed the commitment to forging a broader path for crafting solutions for advertisers by honoring superior work.”