The award-winning art director and visual designer Filippo Spiezia is to join Baroque Worldwide as partner and chief operating officer.
A native of Italy, Spiezia will oversee the company’s business operations and work alongside co-founder and chief executive Ali Mansoor as the creative production company expands its client base and strengthens its core offerings.
Launched in March last year, Baroque specialises in a wide range of disciplines, including broadcast and digital production, branded content and interactive film.Spiezia’s arrival will add digital and web applications, responsive environments, virtual reality and immersive experiences, gaming and mobile.
During the course of his career Spiezia has pushed the boundaries of graphic, digital, interactive and multimedia design and is the founder and creative director of Digital Design Days in Milan. He has worked for agencies such asPublicisModem in London and Second StoryInteractive Studios (part of SapientNitro) in Portland, Oregon.
As part of his role Spiezia will relocate to Dubai and will work closely with Baroque’s other partners, including Lorenzo Bassano, the head of Baroque Film, and chief visionary officer Bjarne O.
“I have been looking for the right digital partner since we launched Baroque almost 12 months ago and I have finally found him in Filippo,” said Mansoor. “Forward-thinking, innovative and – most importantly – digitally-driven, he brings with him a wealth of experience that will add a new level of dynamism to Baroque as we continue to deliver the most innovative, culturally sensitive, relevant and engaging stories for brands and their consumers.”
Baroque’s DNA is founded on the belief that we live in an H2H – human to human – world, and within that world lies communication with value.
“By appointing Filippo I have fully realised the DNA of Baroque,” adds Mansoor. “The DNA of technology, hearts and guts thatwas central to my initial dream now drives Baroque as we utilise the revolution that has taken place in media to elevate our creative visionand potential.”
Spiezia added: “I believe strongly in elevating the art of storytelling through innovation, and in the power of technology to enable us to communicate on a more human level. Technology has broadened the scope of personal interactions and I will be looking towards innovative interactive techniques to make human to human connections more engaging, enchanting and meaningful.”
Headquartered in Dubai, Baroque draws on talent from all parts of the world, including New York, Los Angeles, London, Barcelona, Beirut and Buenos Aires. A collection of independent creative entrepreneurs, Baroque is forging a culture of entrepreneurship and boundless creativity.