On the past 14th of September Cinema São Jorge welcomed the first ever edition of the Lisbon International Advertising Festival. The festival aims to recognize the best work done in the creative field while establishing the Portuguese capital as one of the world’s advertising hubs.
The day’s events started off at 2:30pm with a panel of discussion comprised byLuís Silva Dias from FCB International, Ramzy Haddad from Publicis Middle East at MENA Region and TerezaSvěrákováfromY&R Prague. These esteem professionals explored the theme “The Future: Branded Content or Storytelling in traditional media?”
Following this first conference Eva Santos from ProximitySpain, JasonRomeykopreviously on Saatchi&SaatchiSwitzerland and Sarah Barclayfrom J. Walter Thompson New Yorkdiscussed the topic”Brands with a purpose or brandsfocused in greatcreativity?”
Completing the rounds of discussion, the last theme to be approached was “How not to let a great idea die”. Discussing this subject were Luis Silva DiasfromFCB International, Frank SeilerfromJung von MattElbe and KumudaRaofromLeoBurnettMumbai, India.
Mr. Washington Olivetto—president of the Executive Jury — who shared his expertise and several years of experience with his fellow colleagues and with young and aspiring creatives, gave the last conference of the day.
After his speech, and opening the awards ceremony,Mr.Olivettowas recognized with the Career Award, celebrating the brilliance of his career and his great contribute to the advertising field.
The Young Lisbon was the first category to be awarded, followed by the Local Lisbons. The Lisbon International Advertising Festival aims not only to award the best work on a global scale, but also on a regional level. The submitted work was awarded with bronze, silver and gold awards.
Next, and starting with the craft category, followed the awarding of the festival’s sixteen categories, where several agencies and production companies were recognized for their outstanding work.
Ogilvy and Mather Singapore was recognized as agency of the year and Oglivy as Network of the year. The title of Producer of the year was attributed to the portuguese Major West.
Finally, the Grand Prix attributed by the Executive Jury was given to Buzzman for the piece “#WHOISTHEKING”.
The LisbonInternational Advertising Festival has the support of major sponsors as the Lisbon’s City Council, Flag,Byfly, D. Pedro Palace Hotels, VIP Hotels, Microsoft Portugal, Ribafreixo andSyncsongs.
The festival is also supported by international media partners such as the German magazine Lürzer’s Archive, the English magazine Shots, the app The Next Gag, the Brazilian periodical AdNews, The Arabian Marketer, the Spanish MarketingDirecto.com, the blog Jazarah, the aggregator Coloribus, the Argentinian Latin Spots, MediAvataar India, MediAvataar Middle East, Adeevee and Media Buzz from Singapore.
