For the fourth time in five years, Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), tops the list of media agency holding company winners at the annual Cannes Festival of Creativity, with its agencies OMD and PHD taking home a total of 15 Media Lions.
OMD was the most awarded agency network in the category, earning a total of 11 Media Lions – one gold, three silver and seven bronze; OMD was also the credited partner for the Grand Prix winners in the PR, Creative Effectiveness and Mobile categories. PHD earned one gold, one silver and two bronze Media Lions.
The combined performance from OMD and PHD propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.
OMD Wins Span Globe and Categories
OMD’s 11 Media Lions were awarded for work across a broad spectrum of client categories – including automotive, CPG, financial services, media, retail, sports goods, and technology – submitted by OMD agencies across the globe. Winning agencies, clients and campaigns included:
GOLD LION
• OMD Dominican Republic – “Ending the Silence” campaign for La Sirena
SILVER LION
• OMD UK – “Humans” campaign for Channel 4 (2)
• OMD Dominican Republic – Ending the Silence campaign for La Sirena
BRONZE LION
• OMD Italy – “Business Booster” for Renault
• OMD Sweden – “Slow Down GPS” campaign for IF Insurance
• OMD UAE – “Champions Huack” campaign for Go Sport
• OMD UAE – “I Can Teach You Too” for Dubai Cares
• OMD UK – “Hunted” campaign for Channel 4
• MGOMD – “Campaign to Combat Loneliness” for John Lewis
• OMD USA – “Intel Winter Games” for Intel
Strong Showing for PHD APAC Agencies
Three of PHD’s four wins were claimed by APAC agencies, including a Gold Media Lion won by PHD New Zealand for DB Breweries “Brewtroleum” campaign; a Bronze won by PHD Australia for Australia and New Zealand Banking Group’s “ Smart Girls – Equal Future” campaign; and aBronze won by PHD India for Hindustan Unilever’s Lo Kar Lo Bat” campaign. PHD UK took a Silver Lion for Sainsbury’s “Sharing the Gift of Reading at Christmas” campaign.
“The scale and scope of Omnicom Media Group’s win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results,” says Daryl Simm, CEO of Omnicom Media Group Worldwide, “not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”
