Zero.1 Joins The Agency’s Portfolio
Majlis PR & Events has secured a new tech account, UAE-based technology company Zero.1.
Frederic Montin, CEO Majlis PR & Events, said: “We are excited to have signed Zero.1 as a new client. We are thrilled to represent this forward-thinking, innovative brand and we are excited to execute the many PR activities in the pipeline for the UAE. We will manage all future PR and communications strategies going forward. We will utilize powerful PR tools such as interviews, word of mouth, features to ensure we raise awareness and brand recall for Zero.1.”
Zero.1 the LiFi Technology company, has appointed Majlis PR &events to manage its media communications. LiFi is a new wireless technology that transmits high-speed data using light (i.e. Visible Light Communication or VLC) rather than radio bands. LiFi is on track to become a $113bn industry by 2022 according to a recent article posted in Tweet Tech. A striking advantage of LiFi is that it can boost the network speeds about 100 times faster than the conventional WIFI system available. The technology allows an HD film to be downloaded within 30 seconds.
Mark Fleschen, Zero.1 CEO says “We exist to promote the benefits of LiFi and increase its application across multiple municipal, industrial, and commercial environments. LiFi is a new technology, that brings so many development opportunities; Majlis will help us get these conversations going and raise awareness of the LiFi potential.”
The agency’s extensive portfolio runs across different sectors from industrial and services to fashion, lifestyle, sports, health and beauty ones. Operating since 2006 in Dubai, the team specializes in providing bespoke, creative and flexible PR solutions and events management. They have worked on various projects ranging from big scale events to exclusive and luxurious gatherings in places such as Burj Khalifa in UAE, Sheraton Dammam Convention & Exhibition Centre in the Kingdom of Saudi Arabia, Losail International Circuit in Qatar and many more.