McCollins Media, a boutique PR and digital brand activation agency, has won an array of new food and beverage clients, namely – Ruby Tuesday, Wakame and Mr. Greek. With these acquisitions the award winning agency has further strengthened its F&B clientele.
McCollins Media was chosen following a competitive pitch where a number of leading agencies from across UAE were shortlisted. In addition to strategizing and generating coverage, the agency will also be responsible for building the brand preference among the target audience. As part of the mandate, the agency will develop and handle strategic communications both Social and PR for the brands.
Over the years McCollins Media has executed talk of the town campaigns for F&B players including Paavo’s Pizza, Elevation Burger, German Doner Kebab, Godiva, London Fish and Chips, Chicken Now, Anatolia Turkish Grill, Costa Coffee, Richy’s, Mani Foods, to name a few.
Commenting on the win, a very delighted Ms. Meghna Kothari, Director – McCollins Media said, “We have an established name across the F&B industry and that has been a major reason behind our prestigious acquisitions. Our dedicated F&B division has deep and varied industry knowledge to offer clients with innovative and result-oriented strategic communications campaigns. We pride ourselves on being a creative agency and coming up with out-of-the-box solutions to get our clients the necessary mileage.”
She further added, “The F & B sector in the UAE is growing at an alarming rate, and the growth has been driven by a mix of expansion of existing chains as well as new brands and concepts entering the market. We are glad to be associated with the sector.”
McCollins Media specializes in everything from Social Media Marketing to Public Relations and from Digital Brand Activation to Design. They believe in the philosophy of being simple but incredibly effective.
