B4U Aflam, a free-to-air Arabic Bollywood channel targeting mainstream Arab population in the Middle East and North Africa (MENA) region, has consolidated its strong market position by surging ahead of competition in viewership in the Kingdom of Saudi Arabia, the region’s biggest market.
B4U Aflam has always adapted innovative marketing and promotional efforts in the region,especially in Saudi Arabia. After being one of the first channels in the category to advertise on the biggest LED outdoor site in the world- the latest campaign of the channel took another innovative approach to target the mass population of KSA by taking door branding of major malls across the main cities of KSA – In addition to the innovative branding campaign B4U Aflam was aggressively present across all major malls through in- mall mupis.
About B4U Aflam:
B4U Aflam is part of the B4U Network and has a huge library of the most renowned productions of classics and new Indian cinema – B4U Aflam is free to air channel available thru Nilesat and on all other leading platforms in the region including OSN, STC, Mobily, Du and Etisalat.