Following a comprehensive media review, Nissan Middle East and Infiniti Middle East have selected OMD as their regional partner for media communications. The new agreement covers a comprehensive scope of services offered by the company, driven by data and analytics solutions and includes media planning and buying, content marketing, search as well as performance marketing. It also constitutes the deployment of cutting-edge technology in order to harness the latest trends in on-the-go digital media consumption, particularly applicable to automotive consumers as they shop.
“We’re extremely proud of the hard work and dedication we put into devising the right marketing strategies for both Nissan and Infiniti, based on business-driven analytics and real insights uncovered from our bespoke research” said Nadim Samara, managing director of OMD UAE & Lower Gulf. “The automotive industry has a lot of room for technology-led innovation and as a team of automotive enthusiasts, we’re looking forward to breaking fresh ground together with the team.”
The contract is effective as of May 2016.
