Global communication network IPREX has opened in the Middle East following the election of Iris Public Relations (Iris PR) from Dubai in the United Arab Emirates as a partner. IPREX is a $250 million network of communication agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.
IPREX EMEA President Mayte González-Gil welcomed the agency: “Partners have worked successfully with Iris PR over the last couple of years when they were an IPREX affiliate agency so we are delighted to welcome them as a full partner, bringing the number of IPREX offices in our region to 30, across 18 countries. “
Founded in 2009, Iris PR has focused on strategy, innovation and accountable delivery. Combined with their particular expertise in digital media and corporate social responsibility, this approach has brought them clients in a range of B2B and B2C industries, from business services to aviation and consumer electronics to retail. From its headquarters in Dubai, Iris PR works with a team of bilingual consultants who share an in-depth knowledge of the communication environment across the Middle East and North Africa region. The company covers the Gulf Cooperation Council countries, Levant and North Africa region.
The Iris PR client portfolio of regional and multi-national companies and Government organizations includes Union Bancaire Privee, Pure Gold Jewellers, Meltwater, Hormann, Epson, IMD Business School, Execujet, ICT Health,International Gemological Institute, REC and Sharjah E-Government.
Iris PR Director Lisa George, commented: “We have worked with several IPREX partners in the past for clients such as Carefusion and MIT Centre for Real Estate and we enjoyed our collaboration with the partners. Joining IPREX will give us a global reach and an opportunity to share and adopt global best practices. ”