Karcher, the world leader in innovative cleaning technology solutions have been voted, for the first time in any Arab country as a Superbrand for 2016 by the Superbrand organisation in the UAE. The Superbrands UAE branch has been recognising outstanding brands for the past 11 years.
“We are thrilled to have been voted as a UAE Superbrand for 2016. It is gratifying to know that our efforts in continuous improvement in our sales and after sales services, customer and partner relationships is recognized through our brand. The Superbrand status is an endorsement of the quality and innovation we strive for in our products as well as our people, and proof of our commitment to all our customers in the UAE,” said Mr. Richard Nouira, MD of Karcher ME.
The Superbrand organisation set up in London in 1994, is globally acclaimed as being a premier independent authority and arbiter on branding excellence. The organisation is committed to paying tribute to exceptional brands and promoting branding discipline. To do this brands are evaluated on a yearly basis increasing the value of the title while also helping brands continuously develop.
Karcher, which has been in the cleaning technology industry since 1935 has grown to a AED 8.5bn (EUR 2.12bn) globally recognized brand. In a span of 80 years, Karcher has reached the leadership position in cleaning solutions with its 100 subsidiaries and 40,000 distributors, all of whom contributed to the sale of 12.72 million machines in 2014. Karcher, which owns over 1,500 patents places high value on innovation and quality, as a result the high standards are transferred into how Karcher’s products function. Operating both home and professional lines, Karcher will continue improve upon their products to meet both customer requirements and market trends.