Blue 449, part of the ZenithOptimedia group, has opened its eighth network office with the launch of the agency in the UAE.
This follows the global launch of the Blue 449 network in March 2015. Headquartered in London, the new network – which is taking an innovative approach to communications – has opened offices in the UK, France, Italy, Australia, Germany, Belgium and Spain, and now the UAE.
Blue 449 UAE is based in Dubai and will be led by CV Suvi, who will take on the role of Managing Director of Blue 449 MENA. CV will report to Firas El Zein, CEO Zenith MENA.
Blue 449 will have 17 city hubs by the end of its first year of trading. These agencies operate collaboratively with the other ZenithOptimedia brands: Zenith, Optimedia, Performics, Newcast, Moxie and Ninah. The Blue 449 network also benefits from access to the broad range of services within the Publicis Groupe and VivaKi within a new framework for clients called ‘Open Source’.
Relationships with media, technology and creative partners will be built upon collaborative, ‘Open Source’ management. They will also carry weight in the network’s planning approach and its response to the new digital economy.
CV Suvi, MD, Blue 449 UAE said: “We are extremely excited about the launch of Blue 449 in MENA. It is a dynamic network that will benefit from all the resources of ZenithOptimedia and Publicis Groupe. The network’s integrated planning approach and Open Source partnership framework will enable us to work more effectively across media, content, data and technology, bringing in flexibility and agility to meet client challenges.”
Andras Vigh, Global CEO, Blue 449, said: “We are very proud to open Blue 449 here in Dubai. This launch is a significant step in the creation of the Blue 449 network. This first outlet in the Middle East continues our expansion and the development of the agency’s very different approach to communications. As an Open Source agency, Blue 449 UAE will partner with a wide range of exciting and forward-thinking companies to deliver a truly innovative approach to communications.”