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25 Sep 2024 03:18

Advertising & Marketing

McCollins Media launches F&B Division with a 360° Integrated Approach

McCollins Media, a boutique PR, and digital brand activation agency, extends its arms with the launch of its new F&B divisionoffering clients with a 360° integrated communication services. In addition to its existing services the agency has diversified to offer clients new features under the new division.

Along with PR and Social Media, the agency will provide clients with augmented reality solutions, Loyalty Mobile Applications, E-commerce F&B websites, Food Photography and videography, Blogger Outreach Programme, Touch Screen, and SEO/SEM Management. The new services reflect McCollins Media’s continued efforts in building best-in-class communication solutions to lead the change and always being able to offer clients with integrated solutions that impact their business.  

The enhanced division has been created with the appointment of new team members having more than 20 years of experience in the F&B industry. The new team comprising of several nationalities have collective experience in public relations, digital communications and media planning.

Commenting on the announcement, Meghna Kothari, Managing Director – McCollins Media said, “The setting up of a dedicated F&B division is a logical and strategic next step for us. The new initiative leverages McCollins Media expertise and experience, including deep and varied industry knowledge, to offer clients innovative and result-oriented strategic communications campaigns. With this new division we aim to offer 360° integrated communication services solidifying our presence in the industry”.

Over the years McCollins Media has executed some successful and innovative campaigns for leading F&B players including Paavos Pizza, Elevation Burger, CDLC, German Doner Kebab, Godiva, JJ Chicken, London Fish and Chips, Chicken Now, Anatolia Turkish Grill, Costa Coffee, Richy’s, Mani Foods and others.

“The specialize division also shows our commitment to provide innovative and top-notch services to our clients, ensuring we are always ahead of the curve. We will continue to create integrated campaigns that make our clients’ voice stand out and have a positive impact on their business.” Meghna further added. 

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