PUMA has awarded its media buying and planning brief for an upcoming campaign to Vizeum MENA. The appointment of the agency, part of Dentsu Aegis Network, will ensure PUMA benefits from an integrated approach to communications planning, beginning with the brand launching a new campaign in September, PUMA Pact – No Matter What.
Vizeum MENA will manage the account from its UAE office but coordinate with its network to plan campaigns across the MENA Region. The agency’s mandate is to build the brand equity of PUMA and communicate their differentiated approach to sports training.
Speaking of the appointment, Abdelhamid Oraibi, PUMA Middle East Head of Marketing, said: “Vizeum’s thinking around audience-centric planning and an inherently digital strategic approach is going to provide us a strong platform to achieve our business goals. We have a great opportunity here to deliver a bold and engaging consumer strategy with Vizeum.”
Anouk Bondroit, General Manager of Vizeum MENA added: “We are thrilled to have been appointed to work with PUMA and particularly, to be helping them to engage with their audience in a meaningful and enduring way. Media in the Middle East is converging and we are excited to help PUMA remain ahead of the curve and dominate within the digital space.”
