FCB Ulka Digital, the digital arm of FCB Ulka, has appointed Gerard Jayaranjan as Creative Head – Digital. Prior to this, Gerard was with iContract, the digital division of Contract Advertising where he worked as the Senior Creative Director. He will report to Satbir Singh, CCO, FCB Ulka.
Gerard has done stints with Havas Worldwide, TBWA, DDB Mudra and Mcann Erickson. With a blend of Mainline and Digital Advertising, he has a strong understanding of brands and creative solutions irrespective of the medium used.
Commenting on the appointment, Satish Ramachandran, Senior Vice-President, FCB Ulka Digital, says, “We have been growing way ahead of industry, this has been possible due to fact that we have been consistently investing in talent and technology. Gerry is a perfect addition to the team with his passion and experience in the space.”
Satbir Singh, Chief Creative Officer, FCB Ulka, says, “Gerry is one of those handful of creative guys out there who can think compelling ideas and have a firm grasp on the role of technology. He just had to be in our team.”
On his new role, Gerard Jayaranjan says, “It was actually a no-brainer when Satbir called me for this role. Having worked with him for 5 years, we both are very comfortable with how we work and we know what to expect from each other. The learning has been immense during my earlier stints with him and I hope to continue that while working with him again. He has always been one of the creative leaders who I have looked up to in the country. The other thing that convinced me completely was the growth and the profile of FCB Ulka Digital. I was blown away by the numbers, the clients and the awards that the agency has been quietly accumulating over the years under Satish. I am excited to be a part of this organization and do my bit to get the agency its deserved place”.