J. Walter Thompson, one of the world’s best known marketing communications brands, announced today that its Beirut operation has been appointed marketing-communications partner to “Roadster Diner”, with immediately effect. The agency will work with Roadster Diner in the development of a strategic and creative platform for the brand’s corporate and tactical campaigns. This will continue to build on the iconic Roadster Diner’s famous heritage in the region through innovative communication-based business solutions, across multiple channels in the Lebanese market and beyond.
Roadster Diner is a market leader in the casual dining category in Lebanon, with a chain of 15 dining outlets and five delivery centres, creating an unforgettable, homey experience since 1998. The company has ambitious plans to expand its unique offering in the GCC countries and European markets in the near future.
The agency landed the famous American-diner-style food chain in Lebanon, after a competitive pitch process involving two other international agency brands in the market. Commenting on the win, Randa Daher, Brand manager at Roadster said, “We chose to work with JWT based on many criteria but mainly, the people, the chemistry, the cultural fit and definitely the creativity.”
“Roadster diner’s culture is all about the people, keeping the customer at the center. In our quest to appoint a communication partner, we chose JWT because, like us, they are driven by passion. As such they would help us in our continuous effort to create an exceptional dining experience for our customers” added Sahar Dumyati, Strategic Marketing and Project Manager.
Celebrating the news, J. Walter Thompson Beirut’s Managing Director, Omar Sadek, said “We are thrilled that our passion and drive were recognised in the pitch process and that we have won the business of taking a much-loved Lebanese brand to the next level of relationship building with its existing and new consumer base.”
