Today at the Cannes Lions Festival of Creativity 2015, Ogilvy & Mather has been awarded 45 Lions in total, including 9 Golds across the network’s London, Beijing, Dubai, Frankfurt, Bogotá, Paris, Miami and São Paulo offices.
In PR the network won 4 Golds, including 1 Gold for David Miami’s impactful ‘Proud Whopper’ initiative for Burger King, which saw Whopper burgers being served in rainbow wrappers to promote LGBT equality, with the message ‘We are all the same inside’.
Burger King – Proud Whopper 4
Ogilvy & Mather Beijing won 2 PR Golds for ‘Great Chinese Names for Great Britain’ for Visit Britain, which encouraged people in China to come up with Chinese names to rechristen British landmarks – resulting in a 27% uplift in Chinese tourism to the UK. MEMAC Ogilvy Dubai/Geometry landed 1 PR Gold for ‘The Lucky Iron Fish Project’, an innovative campaign addressing the issue of high anaemia levels in Cambodia, resulting in a 50% drop in iron deficiency.
VisitBritain – Great Chinese Names for Great Britain 4
In the Outdoor category Ogilvy & Mather took home 4 Gold Lions, including 1 Gold for Ogilvy & Mather Paris’ ‘The Marathon Walker’ for Water for Africa which saw a woman from Gambia walk the 42km Paris Marathon with 20kg of water on her head – a distance women in Africa walk every day to fetch clean water for their families.
Water for Africa – Marathon Walker 3
Tham Khai Meng, Worldwide Chief Creative Officer at Ogilvy & Mather, said: “An old African proverb says, ‘If you want to walk fast, walk alone. If you want to walk far, walk together’. Through work like David Miami’s ‘Proud Whopper’ and Ogilvy & Mather Paris’ ‘The Marathon Walker’ we see that wise saying brought beautifully to life. And as a global network, Ogilvy & Mather certainly worked together today. We notched Golds from Bogotá, Beijing, London, Frankfurt, Dubai, Miami, Paris and São Paulo. Thank you to our talented offices and courageous clients.”
In total Ogilvy & Mather won 9 Golds, 11 Silver and 25 Bronze Lions today.
Other Gold Lions won today included:
·Outdoor:
oOgilvy & Mather São Paulo and Ogilvy & Mather London both added to the 2 Golds each agency won yesterday, winning a Gold each for ‘Security Moms’ and ‘It Happens Here’ respectively
oOgilvy & Mather Bogotá won Gold for its work for Ecofill
·Media:
oOgilvy & Mather Frankfurt won Gold for ‘Rabbit Race’ for Media Markt