Grayling (@GraylingPR), a leading global communications consultancy, has announced the launch of its new office in Nairobi, Kenya. The establishment of Grayling’s Kenyan operation cements its presence in Africa and the new office will act as a regional hub for East Africa.
Grayling has developed a strong base of clients across the African continent which it has represented until now through its international offices and African affiliate network. Part of Grayling’s Middle East, Turkey & Africa (META) region, the new Nairobi office will coordinate with Grayling’s consultancy teams in Abu Dhabi, Doha, Dubai, Istanbul and Muscat and will be overseen by Loretta Ahmed, Grayling’s Chief Executive Officer, META.
Loretta Ahmed commented, “We are thrilled to expand our international network into Kenya and East Africa. We start with a 12-strong team that is 70 percent Kenyan and with a firm commitment to nurture and grow local talent.”
“Content strategies, genuine social engagement plans and real-time dialogue are essential tools for brand owners looking to reap rewards in Kenya. This is what we do, day in, day out, for our global clients. African consumers are coming of age at the speed of light and they have leapfrogged their global counterparts in terms of technology adoption. It is the impact of this technology that will accelerate and define Africa’s growth potential in the next few years”, she continued.
Paul Taaffe, Chief Executive Officer of Huntsworth plc, Grayling’s parent company, commented “Our clients are increasingly focused on Africa – and its fastest-growing sub-region, East Africa, has been firmly on our emerging markets radar. Leading global businesses in infrastructure, financial services; telecommunications; travel and hospitality are extending their reach into the continent and require agile, local communications teams who operate to international standards. With a highly-talented, Nairobi-based team and the experience of its global network, Grayling will be an important partner for local and international businesses throughout East Africa.”