Today Volkswagen and Behbehani Motors Companybroke ground in Kuwait for the development of the world’s largest Volkswagen Modular Concept showroom for passenger cars. Expected to open by early 2017, the facility representing an investment of USD $20 million,willintroduce a newservice paradigm for car buyers in Kuwait.
Developed in partnership with Behbehani Motors Company, the official distributor for Volkswagen in Kuwait, theworld-class showroom will span over 25,000m2, across six levels, above and below ground.
To mark this major development for Volkswagen and the brand’s regional presence,Behbehani Motors Company owner, Mr. Ali Murad Behbehani and Mr. Hussein Murad Behbehani and senior executives were joined by Thomas Milz, Managing Director, Volkswagen Middle Eastfor an official ground breaking ceremony.
Speaking at the ceremony, Milz said, “The Middle East is a thriving market for Volkswagen and sustained demand in our model line-upcontinues to justify major investments in extending our commitment to deliver Service Excellence across the region. With the support of our trusted partner Behbehani Motors Company, to open the world’s largest Volkswagen showroom in Kuwait, we remain on track to become a world leader in customer satisfaction and innovation by 2018.”
Managed by Volkswagen experts, sales teams and service advisors, once open for business, the state-of-the-art facility will become a benchmark for the automotive industry’s best practice. Designed in line with theVolkswagen Modular Concept, the minimalist showroom will feature crisp whitewalls, natural wood with clean lines to create an open and inviting atmosphere for prospective car buyers.
Behbehani Motors Company owner, Mr Ali Behbehani commented on the announcement, “This is a significant development in our Kuwait expansion strategy as we aim to play a pivotal role in extending the reach of Volkswagen in the region. Kuwait is a modern and growing market, and the development of this landmark showroom will cater to our flourishing automotive industry, to meet the demand for world-class German-engineered vehicles across the country.”
With an extensive retail networkspread across the region, Volkswagen Middle East already enjoys an established presence in Kuwait. After almost six decades of joint business ventures, Behbehani Motors Company and Volkswagen Middle East are now set to secure world-leading Volkswagen showroom status in Kuwait – a clear symbol of the partnership’s strength and continued growth.
For Volkswagen Middle East, the announcement comes towards the end of a milestone year for Volkswagen Middle East, wherein the brand reported major growth across their retail network, with a series of state-of-the-art service facilities, showroom renovations, openings and enhancements to the existing network.