Kipling proudly announces the reopening of its flagship store in Dubai Mall after a major refit, marking an exciting new chapter for the brand in the Middle East. Located in one of the world’s most iconic shopping destinations, the upgraded store brings Kipling’s playful spirit to life through bold design and an immersive shopping experience.
“This milestone would not have been possible without our historic partnership with Jashanmal Group, which has supported Kipling for more than 20 years. Jashanmal has played a key role in our growth in the region, operating 10 Kipling stores across the Middle East and consistently delivering exceptional retail experiences,” said Markus Hamm, President Global PACKS.
The brand’s much-loved, iconic monkey mascot takes center stage in the new flagship store through an eye-catching 3D mold of the monkey’s face in the store window and playful monkey-shaped arms displaying Kipling’s newest products. Kipling’s signature pink color features boldly across the store and is contrasted with clean architectural lines.
Commenting on the unveiling of Kipling’s refreshed flagship store, Shuja Jashanmal, CEO of Jashanmal Group, said “The reopening of Kipling’s flagship store in Dubai Mall marks a proud moment for us and reflects our long-standing partnership built on trust, shared values, and a passion for delivering exceptional retail experiences. This refreshed flagship beautifully captures the brand’s playful DNA while elevating the in-store journey. Kipling has always stood for creativity, color, and joyful self-expression, and this reopening brings that spirit vividly to life”.
The store is made up of dedicated zones that showcase the full breadth of Kipling’s offer, from iconic everyday essentials and elevated styles to vibrant back-to-school collections and travel-ready favorites. A dedicated personalization area invites shoppers to make their Kipling pieces their own through monogramming and a selection of playful charms, turning every bag into a unique expression of style.
“The Dubai Mall flagship store is the true expression of what Kipling is: colorful, joyful, and as fun as our icon—the furry Monkey,” said Domitille Parent, Vice President Global Brand. “This store is a destination; it draws you in. You want to enter and take part in the experience, cuddle the Monkey, take selfies… and of course check out our new bag collection!”