Saatchi & Saatchi Dubai brings AI, CGI, and live-action elements to the telecom campaign
e& recently unveiled a first-of-its-kind AI-crafted film for its Neo Home Experience platform, in collaboration with Saatchi & Saatchi. The project highlights e&’s ongoing efforts to incorporate advanced technologies into its consumer offerings, particularly for the modern connected home.
The film leverages a mix of AI, CGI, and live-action elements to create a visually immersive experience that reflects the future of home entertainment. From AI-generated skies to concept art for surreal environments, every element was crafted using cutting-edge techniques to bring a futuristic world to life.
The creative journey involved blending AI with traditional filmmaking methods, allowing the team to push creative boundaries. Over 5,000 AI-generated images were reviewed to develop key scenes, and innovative AI textures were applied to 3D elements, giving the film a distinct look that sets it apart. This approach enabled e& to streamline production while maintaining high standards of visual quality.
This AI-crafted film represents e&’s vision for the Neo Home Experience, where technology seamlessly blends with everyday life, offering consumers a tech-driven, immersive home experience that redefines modern living”, said Akram Dohjoka, senior creative director, Saatchi & Saatchi.
