Dolce&Gabbana, the Italian luxury fashion brand, has opened a new 1,500 sq m luxury center in Diriyah, The City of Earth, featuring a boutique and café, DG Caffè. The brand center, one of Dolce&Gabbana’s largest worldwide, seamlessly blends Italian elegance with traditional Najdi architectural heritage, enhancing the vibrant atmoehsphere of Bujairi Terrace—Diriyah’s premier fine dining destination and a centerpiece of Diriyah Company’s urban development project.
Dolce&Gabbana collections, including clothing, accessories, fine jewelry, watches, beauty, and home décor are showcased on bespoke displays framed by a dynamic ceiling system that amplifies the sense of space. Additionally, the boutique features an exclusive Abaya section, showcasing Dolce&Gabbana’s dedication to honoring and celebrating local cultural traditions.
Drawing inspiration from Italy’s rich culinary tradition meanwhile, DG Caffè at the heart of the boutique features a carefully curated menu tailored to Saudi tastes.
Diriyah Company Group CEO Jerry Inzerillo said: “We are excited to unveil Dolce&Gabbana’s new boutique and café that will add an additional touch of luxury to the vibrant setting of Bujairi Terrace, our premier dining and retail destination. As we progress on our journey to create the world’s greatest gathering place and a center point of cultural tourism—one that will feature more than 1,000 retail outlets and dining concepts spanning 566,000 square meters—we invite global business partners to join us on this remarkable journey.”
Since its opening, Bujairi Terrace and the UNESCO World Heritage Site of At-Turaif have welcomed over two million visits, with tourists and locals alike drawn to world-class cultural, dining and retail experiences in a historic setting.
Diriyah is a city within a city that and a premier live-work-play destination that will be home for over 100,000 residents. Under transformation by Diriyah Company, Diriyah is projected to attract 50 million annual visits by 2030, driven by its world-class living, retail, hospitality, and cultural offering that will serve as a benchmark for future retail and lifestyle development.
